Although he began his career in Germany, Peter Lux is now based in London. His work has appeared in major fashion magazines, including Glamour, ELLE, Cosmopolitan, and InStyle and he has been involved in ad campaigns for companies as diverse as Miu Miu, Jigsaw, L'Oréal Elvive, and Pantene. His celebrity clientele is truly top notch; he counts Florence Pugh, Gwyneth Paltrow, Gigi and Bella Hadid, and Anya Taylor Joy among his clients.